Best Broker for Digital Innovation? That’ll Be Us.

Homeownership just got the recognition it deserves.

Last night at the Mortgage Strategy Awards, we were officially crowned Best Broker for Digital Innovation. 🏆
(And just to toot our own trumpet a little more — we were also Highly Commended for Best Mortgage Broker – 11–50 Advisers. Just saying.)
Reimagining What Homeownership Can Be

This award isn’t just about the tech (though yes, our engineering team is brilliant). It’s a nod to the way we think differently — about everything. Mortgages, yes. But also renting, buying, owning and remortgaging. Because homeownership shouldn’t feel confusing, outdated or out of reach. It should feel… possible.
And at Habito, that’s exactly what we’re building:  
a simpler, fairer, more inclusive way to own a home.

Innovation is in Our DNA
From the very first line of code to your final adviser call, we’ve been working to make the whole home-buying process less painful and more powerful. Whether it’s finding out how much you can borrow, getting advice that actually makes sense, or applying for a mortgage online at 10pm — we’ve got your back.

As our CEO Ying Tan put it:

“Technology has always been at the heart of Habito. It’s in our DNA. From how we build, to how we broker, to how we serve our customers… innovation drives everything we do.”

And now, the industry’s put a shiny trophy on it. We’re buzzing. We’re proud. And we’re so grateful to every customer and colleague who’s helped us get here.

The Best Bit? We’re Just Getting Started.
We’re not in this to win awards (though this one’s a real beauty). We’re here to fix a broken system. To make homeownership faster, friendlier and, frankly, fairer.

If you're just starting to dream about buying, trying to figure out if your deposit's enough, or planning a move in the next few months — we’re here. Real humans, smart tech, and a service that’s made to work for you.

Want to learn more?
Check out our guides on:
- First-time buyer mortgages
- How much can I borrow?
- How to get a mortgage online

Or just chat to one of our brokers — for free.

Because at Habito, H.O.M.E. isn’t just where you live. It’s what we do.

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